Laksana Brand Assets Kit

Use this kit for partner pages, sales decks, brochures, proposals, app listings, and vendor production.

Included folders

- logos
  Horizontal Laksana logo files for light, dark, green, and white-background usage.

- icons
  Icon-only and logo-mark files for compact UI, social avatars, watermarks, badges, and restricted print use.

- app-and-web-icons
  Favicons, app icons, Apple touch icon, Android icons, maskable icon, and site.webmanifest for web or PWA use.

- fonts
  Outfit Regular and its Open Font License. The Laksana wordmark uses Outfit Regular.

Brand colors

- Laksana Green: #08d492
- Verified Green: #009966
- Laksana Ink: #0B1120
- Deep Charcoal: #1A2B3C
- App Navy: #0F172A
- Mist Green: #e6fbf3
- White: #FFFFFF

Quick usage rules

- Use SVG files whenever possible for web, app UI, print, signage, and vendor production.
- Use Laksana-Logo-LightBg on white or light neutral backgrounds.
- Use Laksana-Logo-DarkBg or white logo files on dark navy, charcoal, or photographic backgrounds.
- Use one-color logo-mark files for embroidery, vinyl, stamps, signage, and restricted print production.
- Use the icon-only mark for app headers, favicons, watermarks, and compact UI.
- Maintain clear space equal to at least 25% of the icon height.
- Keep the horizontal logo at least 160 px wide on screen.

Do not

- Do not describe the icon as an eco or sustainability logo.
- Do not stretch, rotate, recolor, distort, or crop the logo.
- Do not add shadows, metallic effects, bevels, or glossy gradients.
- Do not place the logo on busy images where legibility is reduced.
- Do not export transparent logo assets as JPEG.
- Do not replace the wordmark with a heavy default sans font.

For detailed guidance, see BrandGuide.md and BrandStoryGuideline.md.
